- Inconsistent scope 1-3 reporting across the supporter base.
- Lack of disclosure of accompanying strategies to achieve reduction targets.
- Low engagement with supply chains across Actions 2-4.
- Low number of companies setting media emissions reduction targets and plans.
Ad Net Zero
Greenhouse gas emissions & sustainability report data
Figures are as stated in the company's own report and may use different boundaries, units or methods (for example market-based vs location-based Scope 2), so compare with care.
📈 Emissions by Report Period
| Report period | Headline emissions figure reported |
|---|---|
| 2020 | Over 84,000 tonnes CO2e/year (IPA member agencies only), potentially over a million tonnes for the whole industry |
Each row is the headline figure extracted from a different report; scope coverage and methodology can change between years.
✅ Reported Environmental Achievements
- Global group demonstrated a 1.7% drop in absolute emissions.
- 89% of UK supporters and 73% of US supporters have set or are working towards Paris-aligned net-zero and near-term reduction targets.
- 100% of advertisers and large-scale tech platforms within the Ad Net Zero supporter base have reduction targets or are working towards them.
- 59% of the global group are engaging suppliers to reduce production emissions.
🎯 Climate & Sustainability Targets
🔭 Long-term
- Net zero emissions by 2050 (mentioned as a commitment by some companies)
🌱 ESG Focus Areas
Climate Change