- Lower-than-expected user acquisition volumes leading to a decline in revenue and DAU.
- Competition from other mobile gaming companies and other forms of entertainment.
- Dependence on digital app stores for game distribution.
- Dependence on attracting and retaining key employees.
- Uncertainties and hidden obligations involved in business acquisitions.
- Dependence on intellectual property rights and potential infringement allegations.
- Inability to pay dividends (dependent on performance, acquisitions, investments, cash flows, etc.).
Mag Interactive AB (Publ)
Greenhouse gas emissions & sustainability report data
In its 2023-09 to 2024-08 reporting, Mag Interactive AB (Publ) disclosed greenhouse gas emissions of 298.3 tCO2e/year (2023). Figures are as stated in the company's own report and may use different boundaries, units or methods (for example market-based vs location-based Scope 2), so compare with care.
GHG Emissions
298.3 tCO2e/year (2023)
2023-09 to 2024-08
✅ Reported Environmental Achievements
- Offset all carbon emissions (298.3 metric tons of CO2e in 2023, higher than 262.9 in 2022). Implemented a more restrictive travel policy to reduce long-term climate impact.
- Participation in Playing for the Planet Alliance, focusing on waste management awareness in games (QuizDuel, Wordzee, WordBrain).
🎯 Climate & Sustainability Targets
🔜 Short-term
- Global launch of Crozzle (pending UA investment payback targets).
📅 Medium-term
- Scale UA volumes across other games, leveraging the new modular platform.
🌱 ESG Focus Areas
Climate impactDiversity and Inclusion